Founders

Emma Diaz
Co-Founder, Data & CRM Engineering

Emma Diaz is a data engineering leader specializing in enterprise data quality, system rebuilds, and AI- and agentic-ready data foundations. She has spent her career building, stabilizing, and rebuilding Salesforce ecosystems—often stepping in after rapid growth or heavy customization has eroded trust in the data.

At DoorDash, Emma led Salesforce data governance and platform operations during a critical period of scale and IPO readiness. She owned CRM data integrity, audit compliance, and cross-system integrations, improving data quality by roughly 30 percent and creating a unified operational view across more than five data sources. This work enabled reliable reporting, durable automation, and clean datasets capable of supporting AI, machine learning, and agentic workflows.

As a certified Salesforce Administrator, Emma has designed and rebuilt multiple CRM implementations from the ground up, with deep expertise in data modeling, deduplication and identity resolution, integrations, and governance that holds over time.

Emma holds a Master of Science in Global Affairs from New York University, with additional training in comparative international law from Université Paris Nanterre, and a BA in Legal Studies and Politics from UC Santa Cruz.

Derrick Diaz
Co-Founder, Internal Technology & Operations

Derrick Diaz is a technology and operations leader specializing in helping startups and high-growth organizations scale internal systems without sacrificing reliability, security, or employee experience. He designs frictionless internal technology frameworks that align automation, service excellence, and operational clarity, turning IT into a proactive business partner rather than a reactive support function.

Over his career, Derrick has led the build-out and maturation of enterprise IT environments through multiple stages of growth, delivering scalable tooling, identity and access platforms, device lifecycle systems, and operational models that support teams as they expand. His work emphasizes reducing support friction, standardizing processes, and implementing systems that hold up under rapid change.

In recent years, Derrick’s focus has expanded to pragmatic AI and automation adoption within internal IT and operations, integrating modern platforms and intelligent workflows to reduce manual work, improve data cleanliness, and ensure systems are AI- and agent-ready by design.