Founders

Emma Diaz
Co-Founder, Data & CRM Engineering

Emma is a data engineer specializing in CRM platforms and enterprise data quality, with a particular focus on Salesforce ecosystems. Her work centers on building clean, reliable data foundations that support reporting, automation, and long-term business insight.

She brings a disciplined, systems-first approach to data modeling, integration, and governance—ensuring that organizations can trust the data that drives their decisions.

Derrick Diaz
Co-Founder, Technology & Operations

Derrick has over 20 years of experience leading enterprise technology and operations teams across high-growth and highly regulated environments. His work has focused on internal IT architecture, AI-driven automation, end-user experience, and operational scaling.

He has led global initiatives spanning identity, collaboration platforms, service management, and AI adoption, partnering closely with executive leadership to move organizations from fragmented tooling to cohesive, well-governed systems.